Presenting data over time can prove challenging for organizations. Whether it’s tracking growth metrics, analyzing trends, or delivering actionable insights, it can be difficult to tell an engaging story while relying solely on static charts. Data visualization videos solve this by bringing your information to life, allowing organizations to make a deeper connection with audiences through bespoke visuals and audio while simultaneously gaining valuable insights into their data. Traditionally, creating these visualizations has been a costly, time-consuming, and a grueling process with, at times, suboptimal results—the golden age of digital has changed that.
A study by Microsoft comparing static and animated charts found that participants preferred animated visualizations over static charts not only because they’re more engaging, but because they’re more enjoyable to watch. Data visualizations can also help boost engagement on social media, convey information more effectively, and better illustrate how data evolves over time through easy-to-understand visuals. Recognizing these challenges, award-winning boutique investment management firm, GQG Partners, sought a solution to enhance their content marketing strategy by using engaging data visualization videos to strengthen the messaging of their thought leadership pieces externally, and to showcase trends to senior management internally.
Data visualization made easy
Enter AVA, our fully customizable self-service data visualization app designed to simplify the process of creating data visualizations, letting your data tell a story. By using AVA, GQG Partners were able to create custom data visualization videos using the app’s three step process in minutes. Here’s how it works:
- Select your chart type.
- Upload your branding.
- Import your data and customize.
After completing the steps, AVA automatically generates a range of media for you to choose from. This includes thumbnail images, summarized GIFs to be embedded into email campaigns, full length GIF and WebM formats, and MP4 formats that can be influential on social media, the web, and presentations, amongst other placements. These are all available in a variety of dimensions to fit your distribution channels.
WebM is a next gen video format designed specifically for online streaming, yielding smaller file sizes than a traditional GIF, reducing bandwidth usage, and offering SEO benefits like faster page load speeds.
Asset Manager creates impactful data visualization videos
GQG Partners was able to quickly and efficiently create custom data visualizations that were on brand, displayed useful information over time, and integrated seamlessly throughout their website. In the example below, we see an AVA-generated video that was used in an article comparing U.S. electricity generation by source.
The racing line chart visualization clearly depicts how electricity sources within the US have evolved over time and are struggling to keep up with today’s increasing energy demands. The video above not only accomplishes this in a simple manner, it also enhances the webpage overall, while keeping viewers engaged.
As the GQG Partners marketing team further explored the AVA tool, they found it was an effective way to showcase a topic that is core to their investment philosophy: How downside protection allows your portfolio to compound faster over the long term.
Customizations to the data visualization videos were quickly applied by the HomeTree Digital support team to finalize the videos through the Enterprise tier and new features were rolled out to accommodate to their specific branding needs. The result being added content for the marketing team’s social media channel, amongst other placements, and strong post engagement.
You’re now able to update the color of your title text with up to 3 different colors by simply highlighting the text you’d like to update./
Finally, showcasing GDP growth of G20 countries, split by Developed and Emerging Markets required a pivot from the GQG team to leverage the racing bar chart type to convey their message. With a customizable legend key, the team was able to group the bars by color and effectively illustrate the evolution of GDP growth over time.
It’s been a pleasure to watch GQG Partners create impactful data visualization videos and see them being utilized on the web and social media. Data visualization videos created using apps like AVA make it possible for anyone to better capture the attention of audiences and communicate their message through data.
Conclusion
GQG Partners were able to leverage AVA to generate data visualizations quickly and easily, improving their marketing materials while capturing audience attention on social media through the use of video. In the process of working collaboratively with the HomeTree Digital team to perfect their videos, they suggested new features that later were implemented, helping to improve the app experience for everyone.
Tips you should know
- Choose the right chart type to present your data. Line charts are best for displaying continuous data such as sales growth, temperature changes, or website traffic over days, months, or years. Bar charts work best for comparing performance, such as sales by region, product performance, or survey results. Donut charts allow you to see how a whole is divided into parts, like market share or budget allocation.
- Accessibility matters. Consider using high contrasting colors in your data visualizations. If you need help, don’t worry. AVA’s integrated ADA compliance checker will alert you if your chart uses color combinations that may be difficult for viewers to see.
- Add Milestones to bring attention to important events in your data visualizations. These can help add context to significant changes in your values and help to tell a complete story.
- Add Milestones to bring attention to important events in your data visualizations. These can help add context to significant changes in your values and help to tell a complete story.
- Get started generating AVA Data Visualization videos for free, today.
About HomeTree Digital
HomeTree Digital is a full-service digital marketing agency for financial services. We incorporate design & creative elements to our work and specialize in email marketing, social media marketing, paid advertising, videography, web development, custom integrations and automations. As a Salesforce Certified Partner, we can assist with the architecture, administration, or development of your CRM. If you are facing challenges in any of these areas, please reach out to us for assistance. Personalize your subscription to receive regular updates.
HomeTree is defined as a wise resourceful home that provides knowledge, instills inspiration, encourages creativity, and protects. While harmoniously connecting its residents through its branches and roots to the outer world. This accurately describes the approach we take when it comes to our clients. We believe in excellent customer service and prioritizing you. Our mission is to provide you with the know-how to succeed in a rapidly evolving digital world.
