According to Albert Einstein, the definition of insanity is doing the same thing over and over again and expecting a different result. This is where data comes into play. Data enables you to draw an accurate picture of what’s working and what’s not.
Clear visibility into your performance allows you to focus your time, effort, and marketing dollars on channels and messaging that resonate better with your audience. With analytics you can continuously track your progress, changing trends, Return of Investment (ROI), and make sure you’re constantly meeting the Know Performance Indicators (KPIs) you’ve set. Analytics ensure you are not flying blind.