Selective Insurance Wins Platinum Viddy Award for AI-Video Campaign

Strategy
Kyle Petreycik
Kyle Petreycik
Digital Marketing Innovator
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Selective Insurance has been awarded a 2025 Platinum Viddy Award for its ‘(Purr)fect Protection’ campaign, recognized for excellence in video production and digital communication.

We’re proud to have partnered with Selective Insurance in bringing this campaign to life. From concept through final execution, the work reflects a thoughtful blend of creative direction, storytelling, and AI-enabled video production, resulting in a piece that is both engaging and aligned with the brand.

The Viddy Awards, formerly known as the Videographer Awards, recognize outstanding achievement in video production, marketing, and digital content across a global field of entrants. Earning a Platinum distinction represents the highest level of recognition and underscores the strength of both the creative and execution behind the campaign.

‘(Purr)fect Protection’ demonstrates how AI can enhance the production process without compromising creative integrity. By combining innovative tools with a clear strategic vision, the campaign delivers a compelling narrative that resonates with audiences while elevating the overall video experience.

We’re grateful to Selective Insurance for the continued partnership and the opportunity to collaborate on forward-thinking work. As video continues to evolve with advancements in AI, we look forward to building on this momentum and exploring new ways to create impactful, high-quality content.

2025 Viddy Awards logo

About HomeTree Digital

HomeTree Digital is a full-service digital marketing agency for financial services. We incorporate design & creative elements to our work and specialize in email marketing, social media marketing, paid advertising, videography, web development, custom integrations, and automations. As a Salesforce Certified Partner, we can assist with the architecture, administration, or development of your CRM. If you are facing challenges in any of these areas, please reach out to us for assistance. Personalize your subscription to receive regular updates.

HomeTree is defined as a wise resourceful home that provides knowledge, instills inspiration, encourages creativity, and protects. While harmoniously connecting its residents through its branches and roots to the outer world. This accurately describes the approach we take when it comes to our clients. We believe in excellent customer service and prioritizing you. Our mission is to provide you with the know-how to succeed in a rapidly evolving digital world.


Kyle Petreycik

About the author

Kyle Petreycik is a digital marketing innovator at HomeTree Digital. As a digital marketer, he has a proven track record of creating eye-catching content that captivates audiences and drives engagement. Outside of work, Kyle finds inspiration in contemporary art by frequenting some of the finest galleries New York City has to offer. He also pan-fries a killer pancake. Who doesn't love a pancake?

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