Updated Date: May 29, 2025
INTRODUCTION
This AVA Data Policy (the “policy”) governs the collections, use, disclosure, and protection of personal information by HomeTree Digital (“company”, “we”, “us”, or “our”) in connection with the use of AVA, our data visualization tool. By accessing or using AVA, you (the “user”) acknowledge and agree to the terms of this Policy.
INFORMATION WE COLLECT
In the course of providing services through AVA, we may collect and process various types of information, which may include:
1. Personal Information
- Identification Information: Includes data that can be used to personally identify you, such as your name, email address, contact number, firm name, and job role.
- Account Information: Includes your username, password, and any preferences or configuration associated with your account.
2. Data Inputs
User-Provided Data: Encompasses datasets, charts, visualizations, and other forms of data that you upload to AVA for the purposes of analysis and visualization. Such data may contain personal, proprietary, or confidential information, depending on the nature of the data you submit.
3. Usage Data
We collect data related to your interactions with AVA, which may include but is not limited to:
- Login Activity.
- Data uploaded to generate videos (restricted to support purposes and not shared with Third Party Vendors).
- Google Analytics (IP address, Browser type and version, Pages visited, Time spent).
4. Cookies and Tracking Technologies
We employ cookies, web beacons, and other tracking mechanisms to enhance User experience, track engagement with AVA, and customize features based on User preferences. You retain the ability to manage your cookie preferences through your browser settings, though disabling cookies may affect the functionality of AVA.
HOW WE USE YOUR INFORMATION
We use your personal data for specific and limited purposes, as detailed below:
1. Provision of Services
Service Operation and Maintenance: To deliver, operate, and enhance AVA, and to ensure the proper processing of user-submitted data.
Account Management: To manage your account settings and preferences.
2. Enhancement of User Experience
Personalization: To tailor AVA’s features and functions to improve user experience based on feedback, usage patterns, and observed behavior.
Notifications and Updates: To communicate important updates, newsletters, promotional content, and other information related to AVA and its services. You may opt out of promotional communications at any time.
Trend and Usage Analysis: To analyze and interpret trends, user preferences, and statistical usage data in order to improve, develop, and refine AVA’s functionality
Regulatory and Contractual Compliance: Το satisfy obligations under applicable laws, regulatory frameworks, and contractual agreements.
DATA SHARING AND DISCLOSURE
We are committed to maintaining the confidentiality of your personal data and will not engage in the sale or rental of such information to third parties. Disclosure of personal data is limited to the circumstances outlined below:
We may engage trusted third-party companies to perform services on our behalf, such as cloud storage, data analysis, and customer support. These third-party providers are authorized to access personal information solely for the performance of specific tasks and are contractually obligated to protect and maintain the confidentiality of such information.
We may disclose your information if required to comply with applicable laws, regulations, legal processes, or government requests, or to protect the rights and safety of HomeTree Digital, its employees, clients, and the public.
In the event of a merger, acquisition, or asset sale, personal data may be transferred as part of the transaction. We will notify you of any such transfer and provide you with any options available at that time, including any modifications to data handling policies.
We may share aggregated, anonymized data – data that does not personally identify you – with third parties for purposes such as research, analysis, and marketing.
RIGHTS OF DATA SUBJECT
You retain specific rights with respect to your personal information under applicable data protection laws, which may include the following:
1. Right of Access: Request access to and copies of your personal data.
2. Right of Rectification: Request corrections to any inaccurate or incomplete personal information.
3. Right of Erasure (“Right to be Forgotten”): Request deletion of your data, subject to legal and contractual conditions
5. Right of Data Portability: Request the transfer of your personal data to another organization in a commonly used and machine-readable format.
6. Right to Object: Object to specific types of data processing, including for marketing purposes.
7. Right to Withdraw Consent: Withdraw previously given consent.
To exercise these rights, please contact HomeTree Digital at the contact information provided below in the Contact section.
DATA RETENTION
We retain your personal data only for as long as it is necessary to fulfill the purposes set forth in this Policy or as is required by applicable law. Upon fulfillment of these purposes, or upon expiration of applicable retention periods, personal data will be securely deleted or anonymized.
YOUR CONSENT
In the event that the user contacts HomeTree Digital, registers to use the application, or submits an event; they are consenting to the collection, use, retention, transfer, and disclosure of their information as disclosed in this document.
AMENDMENTS TO THIS POLICY
We reserve the right to amend this Policy at any time. Material changes to this Policy will be communicated via our website, and the “Updated Date” will be updated accordingly. We encourage you to review this Policy periodically to remain informed of any updates.
CONTACT INFORMATION
For questions, concerns, or to exercise your rights under this Policy, please contact us at:
Email: legal@hometreedigital.com