Left and Right Brain

Chris Alexander
Chris Alexander
Digital Marketing Innovator
Share article to

The psychology and behavioral science behind convincing consumers to make a decision and select your brand intrigues us. This is where pairing the right brain’s nature of creativity with the left brain’s analytical side can help drive those decisions. Start with the creative. What your audience sees and how they react to it, sub-consciously, will determine if there will be a reply and follow-up. Meaning, the colors, typography, imagery, and placement you use can be crucial to your success. This is only half of the process. Ensuring your tracking, distribution, and personalization of your user experience is the other half. This is where the left brain comes into play—our experts will ensure proper tracking deployment, analysis of your data, and data-driven recommendations on how to best execute your digital strategy.

To create the perfectly balanced marketing strategy you have to use both sides of the brain. This is why we cover a large scope of digital marketing solutions for our financial services clients. Giving you a holistic strategy and guaranteeing your best chances of success.

Left Brain: Analytical, organized and logical

The “left brain” part of our digital marketing method consists of analytics, development and advertising. Our professional digital marketing innovators are highly trained in all of the above and more.

  • Market research & Competitor analysis
  • BI, Reports & Dashboard
  • CRM & Salesforce
  • Email distribution and delivery
  • Social media analytics & Strategy
  • Digital Advertising, including Paid Social & Paid search
  • Web & Mobile development
  • Automations & Integrations
  • Technology Roadmaps
  • Project Management

Right Brain: Creative, intuitive and artistic

The “right brain” part of our digital marketing method consists of branding, graphic design and digital content creation. Our innovators are highly trained in branding, graphic design, digital content creation, and more.

  • Brand identity
  • Graphics & Illustrations
  • Web, Mobile & Email templates
  • Presentations
  • InDesign Publications & White papers
  • Video production & Editing
  • Podcasts
  • Webinars
  • Animated videos

Identifying and understanding where our team members’ strengths lie, whether in the left or right brain, is an integral part of our hiring process. These diverse superpowers within our team enable us to offer a balanced service that serves as an extension of your own team. With decades of experience in digital marketing, we provide a framework and best practices to execute your digital strategy effectively. In the rapidly advancing digital landscape, we are committed to daily learning to ensure we stay up to date with the latest trends and evolve alongside you as your partner.

HomeTree Digital is committed to providing our clients with a high quality, balanced digital strategy. In return our balanced strategy will grow your digital footprint substantially. Drop us a note and lets chat about what HomeTree Digital can do for you.

About HomeTree Digital

HomeTree Digital is a full-service digital marketing agency for financial services. We specialize in branding & creative, videography, web & mobile development, integrations, automations, email marketing, social media marketing, paid advertising, SEO, and analytics. If you are facing challenges in any of these areas, please reach out to us for assistance.
HomeTree is defined as a wise resourceful home that provides knowledge, instills inspiration, encourages creativity and protects. While harmoniously connecting its residents through its branches and roots to the outer world. This accurately describes the approach we take when it comes to our clients. We believe in excellent customer service and prioritizing you. Our mission is to provide you with the know-how to succeed in this rapidly evolving digital world.


Chris Alexander

About the author

Chris Alexander is a digital marketing innovator at HomeTree Digital since 2020. He eats, sleeps, and breathes digital. His technical background, having studied Software Engineering at the Hellenic Mediterranean University in Crete, gives him a strong acumen for solving complex technical problems and a solid track record of project management. With a calm demeanor and an affinity for gaming design, he also balances his skills with newer generational videography, including AI-generated and text to speech technologies.

Continue reading...

What is in the name
HomeTree is defined as a wise resourceful home that provides knowledge, instills inspiration, encourages creat...
Who we serve
Our diverse experience across multiple countries has gifted us the ability to see things differently to better...

Contact us

    Interested in working together? Please complete the form below and we will get back to you soon.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.