What’s in the name?

Strategy
Chris Alexander
Chris Alexander
Digital Marketing Innovator
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Every hero has an origin story. So, what is HomeTree Digital’s? It’s quite simple—its meaning is part of our ethos, our company culture, and what we strive to be on a daily basis.

HomeTree is defined as a wise resourceful home that provides knowledge, instills inspiration, encourages creativity and protects—whilst harmoniously connecting its residents through its branches and roots to the outer world.

This accurately describes the approach we take when it comes to our clients—we believe in excellent customer service, prioritizing you, and providing you with the tools and know-how to succeed in this rapidly evolving digital world.

As a client, you won’t always have time to understand and implement the latest technological trends that may save you time, effort, and budget. This is where we come in. As experts in the field, our creative and innovative approach to solving problems is contagious. We can find the right solution for you, help implement the system, and streamline your processes so that you can focus on more strategic initiatives.

Our process proves effective by segmenting the types of work into four structural pillars:

  • Create: Research, Requirements, Planning, Design.
  • Build: Implement, Test.
  • Distribute: Successfully reach your target audience.
  • Analyze: Stay ahead of the curve.

The entablature of our process and key ingredient that touches on all four workstreams is the overarching Strategy, in which we are continuously critical of where we can improve and be a better partner. With this agile approach we strive to build and support a resilient pediment—your digital presence—that can withstand the tests of time to compliment your brand.

Enough about us! Reach out to us for a free audit of your current digital footprint and learn how we can help you achieve your digital aspirations.

P.S. although we’ve felt like heroes going above and beyond for our clients, we aren’t heroes in the traditional sense with capes and masks. At least not yet.

About HomeTree Digital

HomeTree Digital is a full-service digital marketing agency for financial services. We specialize in branding & creative, videography, web & mobile development, integrations, automations, email marketing, social media marketing, paid advertising, SEO, and analytics. If you are facing challenges in any of these areas, please reach out to us for assistance.
 
HomeTree is defined as a wise resourceful home that provides knowledge, instills inspiration, encourages creativity and protects. While harmoniously connecting its residents through its branches and roots to the outer world. This accurately describes the approach we take when it comes to our clients. We believe in excellent customer service and prioritizing you. Our mission is to provide you with the know-how to succeed in this rapidly evolving digital world.

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Chris Alexander

About the author

Chris Alexander is a digital marketing innovator at HomeTree Digital since 2020. He eats, sleeps, and breathes digital. His technical background, having studied Software Engineering at the Hellenic Mediterranean University in Crete, gives him a strong acumen for solving complex technical problems and a solid track record of project management. With a calm demeanor and an affinity for gaming design, he also balances his skills with newer generational videography, including AI-generated and text to speech technologies.

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