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Disclaimer: This article is about filtering your IP Address in Universal Analytics 3. The permanent decommissioning of Universal Analytics was set to July 1st, 2023 where it will stop collecting any new data. Google Analytics 4 is Google's next-generation measurement solution. To learn about filtering IP Addresses on GA4, please refer…
Website data analytics can help drive business decisions, which is why excluding your internal IP address and bot traffic in Google Analytics 4 can help preserve the integrity of your data and is crucial to the accuracy of the conclusions you draw. On March 16, 2022, Google announced they will…
Are you an asset management firm looking to build or upgrade your website? You've come to the right place. Consider why you invest in a captivating office space. It's the prestige and image it brings you. Your website isn't much different. Your website can generate sales opportunities, give you a…
Situation A prominent global asset management firm tasked HomeTree Digital to assist in the launch of their Google Ads program. The team quickly laid out a plan that included conducting keyword and market research as a starting point. This bottom-up approach allowed the firm to understand and monitor the latest trends…
UTM parameters are a crucial tool for tracking and measuring the success of your campaigns. We explore UTM parameter best practices.
Google Analytics 4 is replacing Universal Analytics on July 1, 2023. Make sure you're ready for the switch with our checklist.
Learn how to enable more granular scroll depth tracking than what’s already enabled by default in Google Analytics 4.
