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Disclaimer: This article is about filtering your IP Address in Universal Analytics 3. The permanent decommissioning of Universal Analytics was set to July 1st, 2023 where it will stop collecting any new data. Google Analytics 4 is Google's next-generation measurement solution. To learn about filtering IP Addresses on GA4, please refer…
Website data analytics can help drive business decisions, which is why excluding your internal IP address and bot traffic in Google Analytics 4 can help preserve the integrity of your data and is crucial to the accuracy of the conclusions you draw. On March 16, 2022, Google announced they will…
UTM parameters are a crucial tool for tracking and measuring the success of your campaigns. We explore UTM parameter best practices.
Apple has released iOS 17 that includes privacy protection changes with Link Tracking Protection. See how this will affect advertisers.
Google Analytics 4 is replacing Universal Analytics on July 1, 2023. Make sure you're ready for the switch with our checklist.
